Products built
from zero.
Amony Lab is the part of the company that goes past consulting. We design and build complete products, from architecture through to deployment, as the founding engineering team.
Consulting shapes a product that already exists. Amony Lab starts them. When the opportunity is right we partner with founders and companies on greenfield builds, taking on the full stack, the product decisions and the consequences of both.
Three types of products
we build from zero.
Every project starts with ownership, which means no part of it stops being our problem.
SaaS Products
Complete builds from zero: architecture, design system, auth, billing and the first go-to-market. The measure we care about is revenue rather than a demo that goes well in a fundraising deck.
Architecture through go-to-market, owned end to end.
AI-Native Applications
Applications where the model is the product itself. Retrieval-backed knowledge tools, generative workflows, and the evaluation work that keeps them reliable as usage grows.
The model is the product, and it stays reliable as usage grows.
Internal Tooling
The tools a company builds for itself are often the ones with the clearest return. We build bespoke internal platforms for teams whose workflow no off-the-shelf product fits.
The right internal tool removes work nobody should be doing.
Four phases, and a
clear end to each one.
Every phase has its own deliverables and a defined exit, so you always know where the build has got to.
Opportunity Assessment
We look at the idea, the market and the technical feasibility together. If the fit is right we come in as technical co-founders, with the commitment that implies on both sides.
“If the fit isn't right you'll hear it before you've spent anything.”
Architecture & Foundation
The system gets designed before the first line is written. Stack decisions, data models and deployment strategy, built to scale later without paying for that complexity now.
“Built to scale later without paying for that complexity now.”
Build & Launch
Incremental delivery with real users from the first weeks. We ship, watch what happens, and adjust, rather than working in private until launch day.
“Real users reach it in the first weeks, while changes are cheap.”
Operate & Evolve
Most products fail after launch rather than before it. We stay on as owners, maintaining and evolving the thing as it grows and as what users need becomes clearer.
“We stay on as owners once the build is live.”
We come in
as co-founders.
Advice is delivered. What happens next is yours.
We build and carry the outcome, rather than advising and moving on
Frontend only. The API is someone else's problem.
Full-stack ownership, from the database through to deployment
Time and materials, invoiced monthly.
Equity or revenue-share models for the right opportunities
The engagement closes on the agreed date.
A long-term partnership rather than a fixed engagement window
Have an idea worth building?
Tell us what you're working on. If there's a fit we'll say so, and if there isn't we'll explain why while the idea is still cheap to change.